HASHTAGS. Do you reaaaallly need to use them? Do they actually work? Are the hashtags you’re using effective? Are you using enough of them? Here is what we found on how to use hashtags effectively on Facebook and Instagram to gain followers and increase engagement.

Instagram:

  • Do your research, make sure that you are using relevant hashtags that will get you in front of your target audience.
  • Use between 15-20 (no more than 30) RELEVANT hashtags in each post.
  • Hashtags can’t make up for a lack of consistent posting. Though hashtags are effective in gaining followers and increasing engagement, you have to be posting consistently on Instagram.
  • Post the hashtags as a comment as to not take away from your original post.

Facebook:

  • It’s a little different with Facebook, you don’t want to take away from your post so here you’ll use only the top two relevant hashtags in each Facebook post.

An example of some relevant hashtags for a bed & breakfast in Savannah: #savannah #savannahga #riverstreet #riverstreetsavannah #downtownsavannah #exploregeorgia #mysavannah #downtownsav #southerncharm #southernliving #forsythparkfountain #forsythpark #downtownsavannahga #visitsavannah #coastalliving #bedandbreakfast

An example of relevant hashtags for a Sushi restaurant in Orlando: #sharisushilounge #sharisushi #tpd #thorntonparkdistrict #thorntonpark #orlandofoodie #orlandosushi #orlandohappyhour #downtownforgrownups #happyhour #sushi #bestsushi #nomnom #sushiart#sushitime #sashimi #sushilovers #orlandodoesntsuck #orlandoiswonderful #happyhour #sushihappyhour #yelporlando

Two other tips to increase engagement and followers on Instagram and Facebook:

  1. Scroll through relevant hashtags and ‘Like’ 150-300 pictures per week on Instagram
  2. Follow relevant brands/businesses and those with influence in the area

Questions? Give us a shout! We would love to offer you suggestions tailored to your brand. Email us at info@thesocialbeellc.com.