It is so important for freelancers to take ownership of their brand and create a space of their own on the Internet. In doing so you will:
Establish and grow your brand – Your website is going to take you to the next level. It is where you will begin developing your brand’s identity. Your website will grow as your brand grows, start small and build it out as you go.
Gain credibility – A website instantly increases credibility in the eyes of a potential client. They will feel more comfortable after browsing services, viewing your previous products and getting to know your brand.
Simply share your portfolio – Lighten your load, dump the ol’ portfolio and carry around a stack of business cards with your website on it instead. Display projects that you’ve done on your website in a clean and consistent way, make it easy to get to your previous projects from your home page.
Capture leads – You can leave your business cards everywhere (and you should). With a website in place, you’ll be able to send them to your site and capture their information from there. If you’re blogging and sharing content through your social media outlets, send them back to your site from there as well.
Maintaing and updating a website is easier and more affordable than you might think. Here are a few things you can do with your website as a freelancer: update your portfolio regularly, use your blog to tell stories (share client success stories, share a little about what’s going on in your industry from your point of view, give free tips). As for the affordability part, I think you’ll be surprised. Here’s a website we recently created for a freelancer that wanted to have something in place before heading off to medical school.
Email firstname.lastname@example.org or give us a call at 407-587-9508 for more information. Even if you would like to bounce ideas around with another dreamer, we’d love to do that to!